§ 6 Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc (“Google”). Google Analytics uses so-called “cookies”, text files which are saved on your computer and which enable an analysis of the use of the website by you. The information generated by the cookie is generally transferred to a server of Google in the USA and saved there. In case of the activation of IP anonymisation on this website, your IP address will however be shortened first by Google in Member States of the European Union or in other Member States of the European Economic Area. Only in exceptional cases is the full IP address sent to a server of Google in the USA and saved there. On behalf of the operator of this website, Google will use this information in order to evaluate your use of the website, to compile reports concerning the website activities and to provide other services for the website operator which are connected to the use of the website and the use of the Internet.
The IP transferred by your browser within the course of Google Analytics will not be combined with other data by Google.
You can prevent the saving of the cookies by setting your browser software accordingly. However, we wish to inform you that in such a way, you may not be able to fully use all functions of this website. You can also prevent the recording of the data generated by the cookie which relates to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin which is available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de..
This website uses Google Analytics with the “_anonymizeIp()“ extension. By means of this, IP addresses are then processed in shortened form and the tracing of persons can be excluded. Should the data gathered about you allow you to be traced, this will therefore be excluded immediately and the person data will be deleted straight away.
We use Google Analytics in order to be able to analyse the use of our website and regularly improve it. By means of the statistics which are obtained, we can improve our service and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has agreed to abide by the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.
Information of the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 4361001 User terms and conditions: http://www.google.com/analytics/terms/de.html, Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html, And data protection declaration: http://www.google.de/intl/de/policies/privacy.
§ 7 Use of Google AdWords conversion
We use the Google AdWords service, in order to make our services known on external websites with the assistance of adverts (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. By means of this, we pursuing the interest in displaying advertising to you which is of interest to you, making our website more interesting for you and attaining a fair charging of advertising costs.
These adverts are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, by means of which defined parameters for determining success, such as integration of the adverts or clicks by the user can be measured. Should you come across our website via a Google advert, a cookie is saved in your PC by Google AdWords. These cookies expire after 30 days and are not used to personally identify you. As a rule, the unique cookie ID, number of ad impressions per placing (frequency), most recent impression (relevant for post-view conversions) and opt out information (marker that the user no longer wishes to be targeted) are saved in the cookies as analysis values.
These cookies enable Google to recognise your Internet browser again. Should a user visit specific pages of the website of an AdWords customer and should the cookie on his or her computer not yet have expired, Google and the customer can see that the user has clicked on the advert and was redirected to this page. Each AdWords customer is assigned a different cookie. Cookies can therefore not be traced via the websites of AdWords customers. We ourselves do not gather or process any personal data in the named advertising measures. We are merely provided with statistical evaluations by Google. On the basis of these evaluations, we can see which of the advertising measures which are used are particularly effective. We do not gather any other data from the use of the adverts, in particular we cannot identify users on the basis of this information.
On the basis of the marketing tools which are used, your browser automatically establishes a direct connection with the Google server. We have no influence over the scope and subsequent use of the data which is gathered using this tool and are therefore informing you in accordance with our state of knowledge: By means of the integration of AdWords conversion, Google is informed that you have accessed the corresponding part of our Internet presence or have clicked on one of our adverts. Should you be registered for a service of Google, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, it is possible for the provider to be informed of your IP address and to save it.
You can prevent participation in this tracking procedure in a number of ways:
- by setting your browser software accordingly. In particular, the de-activation of third party cookies means you will not receive any adverts from third party providers;
- by de-activating the cookies for conversion tracking by setting your browser in such a way that cookies are blocked for conversion tracking, https://www.google.de/settings/ads, whereby this setting will be deleted when you also delete your cookies;
- by de-activating the interest-based adverts of the providers, which are part of this self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices, whereby this setting will be deleted when you also delete your cookies;
- by permanent de-activation in the browsers Firefox, Internet Explorer or Google Chrome via the link http://www.google.com/settings/ads/plugin.
We wish to point out that in such a case, you may not be able to fully use all of the functions of this website.
The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Further information concerning data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has agreed to abide by the EU-US Privacy shield, https://www.privacyshield.gov/EU-US-Framework
§ 8 Online job applications / publication of job vacancies
Should you send us applicant or application data, this data is gathered and processed by us electronically in order to carry out the application process. The legal basis for this processing is § 26 Paragraph 1 Sentence 1 of the German Federal Data Protection Act (BDSG) and Article 88 Paragraph 1 GDPR.
Should an employment contract be concluded after the completion of the application process, we save your data provided in the application in your employee files for the purpose of standard organisational and administrative processes. The legal basis for this processing is § 26 Paragraph 1 Sentence 1 of the German Federal Data Protection Act (BDSG) and Article 88 Paragraph 1 GDPR.
Should the application be rejected, we automatically delete the information which was provided to us two months after the rejection notification. However, the deletion does not take place if the data needs to be saved for up to four months or until the completion of court proceedings due to statutory provisions, such as the evidence obligations under the German Equal Treatment Act (AGG). In such a case, the legal basis is Article 6 Paragraph 1 Letter f0 GDPR and § 24 Paragraph 1 Number 2 of the German Federal Data Protection Act (BDSG). Our legitimate interest is represented by the legal defence or bringing of legal action.
Should you expressly consent to your data being saved for longer, for example in order for you to be registered in an applicant or prospective employee database, this data will continue to be processed with your consent. The legal basis is then Article 6 Paragraph 1 Letter a) GDPR. However, you can revoke your consent at any time with effect for the future by submitting a declaration to us.